9/13/2019 - JURA celebrates 25 years of expertise in automatic coffee machines

Niederbuchsiten, 14 September 2019 – Let’s take a trip back in time to this day, 14 September, in 1994. With the launch of the IMPRESSA 500, JURA is taking its first steps on the path to becoming an expert name in automatic coffee machines – and achieving success across the globe. 25 years on, its unwavering focus on and passionate pursuit of perfect speciality coffees have made JURA an innovation leader in the premium automatic coffee machine segment and established its presence in more than 50 markets. JURA’s product range incorporates the knowledge and experience gained from producing over five and a half million automatic coffee machines. What makes every one of its products so special is their cutting-edge technology, exceptional quality standards, clear and distinctive design, intuitive operation, and the perfect coffee result dispensed into each cup. Not only that, but all it takes is the touch of a button – for a freshly ground, freshly extracted cup of coffee every time. Some 70 engineers at the Swiss premium brand work hard to develop this simple way of producing perfect enjoyment.

Driven by the vision of the ultimate coffee result, technicians create components and systems for the automatic coffee machines of tomorrow. Software developers incorporate artificial intelligence into electronic controllers so that even the most complex of processes can be completed at the touch of a button. Computer scientists create new user interfaces – in other words, control elements and user interfaces – and even bring additional functions to people’s smartphones via apps. Quality assurance specialists constantly test components, prototypes and series production units under the toughest conditions to guarantee durability and ensure that they retain their value. They make around four million cups of coffee in the test laboratories every year for this purpose alone.

All the innovations that the automatic coffee machine specialist is presenting this autumn are the results of JURA employees’ efforts to achieve perfection. The latest flagship product from JURA is the GIGA 6, a machine that enables domestic settings to benefit from professional technology. JURA’s new pride and joy comes completes with entirely new inner workings, guaranteeing exceptional quality and reliability. A huge spectrum of 28 speciality coffees can be prepared to barista standard. Coffee aficionados can now also prepare the perfect cortado at the touch of a button. Two electronically adjustable ceramic disc grinders, two pumps and two thermoblocks enable coffee lovers to prepare two of their favourite speciality coffees at once – also at simply the touch of a button.

Encompassing the expert knowledge and experience gained from 25 years in business, the latest range from JURA is available from specialised dealers now. Alternatively, you can find out more about the products from the comfort of your own home – with JURA LIVE: www.jura.com